{"title":"Beauty of Joseon","description":"\u003cp\u003eBeauty of Joseon is a highly popular Korean skincare brand that blends traditional herbal medicine (known as Hanbang) with modern, lab-backed ingredients. Founded in 2015, it is inspired by a 19th-century encyclopaedia detailing the skincare secrets of upper-class women from the Joseon Dynasty\u003c\/p\u003e","products":[{"product_id":"matte-sun-stick","title":"Beauty of Joseon Matte Sun Stick","description":"Protect your skin with the Beauty of Joseon Matte Sun Stick — a convenient, portable sunscreen that delivers broad-spectrum UV protection without the greasy finish. This solid stick formula glides smoothly onto face and body, leaving a natural matte appearance that won't interfere with makeup or skincare routines. Infused with traditional Korean botanical ingredients, it nourishes while shielding against sun damage. Perfect for daily use, reapplication on the go, or touch-ups throughout the day. Lightweight, mess-free, and ideal for all skin types seeking effective sun care with a refined, non-shiny result.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348157726809,"sku":null,"price":26.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-8_68d48406-cef8-40cc-ab1d-d48200ab71a2.jpg?v=1779689365"},{"product_id":"sunscreen","title":"Beauty of Joseon Sunscreen","description":"Beauty of Joseon Sunscreen delivers lightweight UV protection inspired by traditional Korean skincare wisdom. This gentle formula shields your skin from harmful rays while maintaining a natural, non-greasy finish. Infused with nourishing ingredients, it glides effortlessly onto all skin types, making daily sun protection a seamless part of your routine. Perfect for those seeking effective defence without the heavy feel of conventional sunscreens.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348157890649,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-9_0e24c629-00ff-4630-80ee-766a63451997.jpg?v=1779689419"},{"product_id":"new-sunscreen","title":"Beauty of Joseon New Sunscreen","description":"Protect","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348159758425,"sku":null,"price":26.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-10_d753e922-d5d2-4a0a-92fe-2a007b90ec20.jpg?v=1779689460"},{"product_id":"eye-serum","title":"Beauty of Joseon Eye Serum","description":"Delicate eye contour serum infused with traditional Korean botanicals to brighten and hydrate the sensitive under-eye area. This lightweight formula targets fine lines, dark circles, and puffiness while delivering intense moisture. The nourishing blend works to restore elasticity and luminosity, revealing a more youthful, refreshed appearance. Suitable for all skin types, this serum absorbs quickly without heaviness, making it the perfect addition to your daily skincare routine.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348159889497,"sku":null,"price":26.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-11_8702a4a6-5b2a-4c73-8504-1bd1a8096dcc.jpg?v=1779689582"},{"product_id":"face-serum","title":"Beauty of Joseon Face Serum","description":"Beauty of Joseon Face Serum delivers concentrated hydration and nourishment inspired by traditional Korean skincare wisdom. This lightweight serum absorbs quickly into skin, helping to improve texture and promote a radiant, youthful complexion. Formulated with carefully selected ingredients, it works to enhance skin's natural moisture barrier and support overall skin health. Perfect for all skin types, this serum can be layered under moisturizer as part of your daily routine for visible results.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348160020569,"sku":null,"price":26.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-12.jpg?v=1779689614"},{"product_id":"green-plum","title":"Beauty of Joseon Green Plum","description":"Beauty of Joseon Green Plum is a luxurious skincare essence that harnesses the power of traditional Korean beauty secrets. Infused with green plum extract, this lightweight formula delivers deep hydration and brightening benefits to reveal a more radiant, even complexion.\n\nThe essence absorbs quickly without leaving a greasy residue, making it perfect for all skin types. Green plum is rich in antioxidants and vitamins that help protect skin from environmental stressors while promoting a youthful glow. Use it as the second step in your skincare routine after cleansing to maximize absorption and effectiveness.\n\nThis timeless formula combines ancient Korean wisdom with modern skincare science, delivering visible results with consistent use. Experience the transformative power of green plum and unlock your skin's natural radiance.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348160151641,"sku":null,"price":26.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-13.jpg?v=1779689647"},{"product_id":"green-tea-essence","title":"Beauty of Joseon Green Tea Essence","description":"Beauty of Joseon Green Tea Essence is a lightweight, hydrating toner that harnesses the power of traditional Korean green tea to revitalize your skin. Infused with antioxidant-rich green tea extract, this essence helps soothe irritation, balance oil production, and enhance skin clarity. The gentle formula absorbs quickly without leaving a sticky residue, making it ideal for all skin types, especially oily and combination skin. Apply after cleansing and before moisturizer to prep your skin for better absorption of serums and creams. Experience the timeless benefits of Korean beauty with this essential step in your skincare routine.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348160315481,"sku":null,"price":28.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-14.jpg?v=1779689684"},{"product_id":"ginseng-essence","title":"Beauty of Joseon Ginseng Essence","description":"Infuse your skin with the timeless power of Korean ginseng. This lightweight essence delivers deep hydration and revitalizes tired, dull complexion with potent antioxidants. Ginseng root extract works to improve elasticity, reduce fine lines, and promote a radiant, youthful glow. Perfect for all skin types, this essence absorbs quickly without heaviness, making it an ideal base for your skincare routine. Experience the beauty secrets of Joseon dynasty skincare traditions in every application.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348160446553,"sku":null,"price":26.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-15.jpg?v=1779689772"},{"product_id":"rice-essence","title":"Beauty of Joseon Rice Essence","description":"Beauty of Joseon Rice Essence is a lightweight, hydrating toner that harnesses the nourishing power of rice bran extract. This gentle formula absorbs quickly into skin, delivering deep moisture and a luminous glow while strengthening the skin barrier.\n\nInfused with traditional Korean beauty wisdom, the rice essence helps balance skin tone and improve texture with regular use. Perfect for all skin types, especially those seeking a dewy, radiant complexion. Apply after cleansing and before serums or moisturisers for optimal results.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348160512089,"sku":null,"price":26.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-16.jpg?v=1779689811"},{"product_id":"propolis-essence","title":"Beauty of Joseon Propolis Essence","description":"Beauty of Joseon Propolis Essence is a lightweight, nourishing serum that harnesses the power of propolis to revitalize and protect your skin. Enriched with antioxidant-rich propolis extract, this essence helps strengthen your skin barrier while delivering deep hydration. The fast-absorbing formula works to soothe irritation, reduce redness, and promote a clearer, more radiant complexion. Perfect for all skin types, especially those seeking natural, effective skincare. Apply after cleansing and before moisturiser for best results.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348160577625,"sku":null,"price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-17.jpg?v=1779689837"},{"product_id":"face-cream","title":"Beauty of Joseon Face Cream","description":"Infuse your skincare routine with the timeless elegance of Korean beauty tradition. Beauty of Joseon Face Cream delivers deep hydration and nourishment, blending heritage ingredients with modern skincare science. This luxurious cream absorbs smoothly into skin, leaving it soft, supple, and radiant. Perfect for all skin types seeking intensive moisture and a youthful glow. Experience the transformative power of Joseon-inspired formulation in every application.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348160675929,"sku":null,"price":35.45,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-18.jpg?v=1779689869"},{"product_id":"makeup-removal-oil","title":"Beauty of Joseon Makeup Removal Oil","description":"Gently dissolve makeup and impurities with Beauty of Joseon Makeup Removal Oil. This lightweight formula glides across skin, breaking down stubborn makeup, sunscreen, and daily grime without harsh scrubbing. Infused with nourishing oils, it leaves skin feeling soft and hydrated rather than stripped. Perfect for all skin types, including sensitive skin. Simply massage onto dry skin, add a splash of water to emulsify, then rinse thoroughly. The first step to a clean, healthy complexion.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348161888345,"sku":null,"price":26.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-19.jpg?v=1779689922"},{"product_id":"green-plum-toner","title":"Beauty of Joseon Green Plum Toner","description":"Refresh your complexion with the Beauty of Joseon Green Plum Toner, a gentle yet effective hydrating essence that balances and preps skin for optimal absorption of serums and moisturisers. Infused with green plum extract, this lightweight toner delivers antioxidant benefits while maintaining your skin's natural pH. Perfect for all skin types, it glides on smoothly without stickiness, leaving your face feeling refreshed, plump, and ready for your next skincare step. A Korean beauty essential that transforms your routine into a moment of calm.","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348162642009,"sku":null,"price":27.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-20.jpg?v=1779690003"},{"product_id":"ginseng-essence-1","title":"Beauty of Joseon Ginseng Essence","description":"Infuse your skin with the timeless power of Korean ginseng. This lightweight essence delivers deep hydration and revitalizes tired,","brand":"Luvphora","offers":[{"title":"Default Title","offer_id":43348162969689,"sku":null,"price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/files\/main-image-21.jpg?v=1779690087"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5726\/1913\/collections\/main-image-21.jpg?v=1779691556","url":"https:\/\/luvphora.com\/collections\/beauty-of-joseon.oembed","provider":"Luvphora","version":"1.0","type":"link"}